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Jim Horton has more than 35 years of experience in achieving results for clients in investor relations, corporate communications, brand positioning and marketing, especially for financial and service businesses. He has worked extensively on helping clients build and preserve their reputations during both national and international crises.
As manager of Marston’s online services, he leads Internet-related client programs. He built and continues to operate www.online-pr.com, a highly regarded public relations and marketing support site and blog http://online-pr.blogspot.com.
Among Horton’s clients have been the laptop PC unit of Toshiba, Porsche Cars North America, the executive recruiting firm Spencer Stuart, Deere & Company, Castle Harlan, Coopers & Lybrand, KPMG Peat Marwick, Control Data, John Hancock Financial Services, Veridian, CACI, Mitchell Energy and Herman Miller, the office furniture manufacturer.
Early in his career, Horton worked as a documentary filmmaker for the U.S. Army and later as a television newsman, gaining expertise that he continues to use in client programs.
He is the author of two books on integrated corporate communications and online public relations and more than 100 articles and essays on public relations and other communications topics.