Mitigating Damage

Every company is subject to occurrences that can damage the organization and its reputation. These events can harm a company in a variety of ways. They can turn the perception of a company’s senior management from strong to weak and non-committal. They can position executives as insensitive and uncaring or lead consumers to question a company’s motivation.

The events themselves can be of less importance than how these factors are perceived and managed. The way in which negative factors are handled by a company can shorten, prolong or dramatically blunt their effects. Handled properly, most problems can provide CEOs with opportunities to demonstrate their leadership, their concern for employees and customers.

Marston works closely with C-suite executives and with senior internal public relations staff to fully understand a given issue, identify its potential harm to the company, determine possible communications opportunities and devise a strategy to mitigate the potential negative effects of the situation.